What to shoot in Tik Tok?

It has long been clear to everyone that TikTok is Instagram several years ago: at first they did not know it, then they did not understand it, then they began to scoff. And now both Dior and the manicurist from Bolshiye Berezniki have their own accounts. And they even think about what to put out in order to get more followers.

And if everything is more or less clear with the content for Insta, then with what to enter TT is still a mystery. Here we will not be helped by a photo session with retouching. Shooting video, and even short lengths, is a task of a different level.

For the rest, I will give food for thought on how you can translate your expertise, creativity or business into short vertical videos.

Everything is clear with this format. Take a popular track and dance. Or just do a few simple movements. Major brands and singers often launch special challenges where certain movements have to be done to a certain melody. Yes, that's so, it would seem, stupid. But in this way, you can quickly promote a new song or get a lot of coverage.

You open your mouth to the song. Yet in childhood they took a comb or hairspray and "sang to the soundtrack"? Then your talents come in handy on TikTok! True, this format is difficult to use to promote businesses or experts. It is more suitable for singers, musicians and bloggers.

Small humorous sketches. Can be cool to adapt to any niche. Someone builds all their content on sketches. But you can just dilute your more serious videos with such light videos by participating in trends and pitching based on the desired topic. The main thing in sketches is the ability to act out the situation.

For example: How do people imagine the owner of a store: A dressed-up lady walks, goes to the counter, picks up the cash register and leaves.

As a matter of fact: the same lady in ordinary clothes unloads the car, distributes money for salary, suppliers and rent, a couple of pieces of paper remain in her hand.

This is a director's sketch in which they come up with a character (called POV). The character participates in several commercials. Often video without words, only subtitles. It can be sad, thoughtful, funny, touching.

Huge variety of options. This is make-up, and drawing, and macrame, and modeling, and photography, and video filming, and woodcarving and much more that does not immediately come to mind.

Also a wide field for activity.

- Tutorials- training lessons, manuals. Most often, how to do something from the phone - remove, process, download, etc.

- Short video tutorialson a specific topic. For example, we learn foreign words, swing the ass correctly, easily calculate the daily ration.

If a tutorial is more like an instruction for an application or a skill practice, then video tutorials are a mini-micro lecture.

This is a type of installation, when, with the help of gluing, they change the location, position in space or clothing so imperceptibly that it creates the impression of some kind of magic. Well, or just stylish.

There are bloggers who base all their content on unusual transitions.

This type of video also fits well in the subject of clothing - with the help of transitions, the image of the model is changed. Great for make-up artists.

This is such a lifestyle. I got up, ate, washed, walked the dog, dyed my hair, etc. Usually they are filmed by celeb or already popular Tiktokers. It is unlikely that anyone will be interested in following strangers if their content is not entertaining and useful.

True, this format can be successful for "non-standard" people. For example, if the vlog is a disabled person. Or a foreigner. Vlogs can be created by travelers, because their days are full of things that you will not find in ordinary life.Time lapses

This is a type of sticky video. The point is to show a long process in a few seconds. Night and dawn. The flower is blooming. A 3D printer works and creates a product. A crystal grows.

As you understand, in Tik Tok there is a place for fantasy to roam. Yes, most likely you will have to appear in the frame. Yes, sometimes (often) say something. Yes, shoot a lot and regularly.

But you don't need to write texts;)

If you still doubt whether you need it, then doubt further. In a couple of years, we'll talk about when you can promote your video only for a lot of money. And your nimble competitors will sit with their hundreds of thousands of subscribers and happily rub their hands that they entered TT back in 2021.